Willow&Wren
Willow & Wren is a small UK based Homeware brand who produce high quality, Eco-friendly and sustainable tableware, Kitchen utensils and textiles.
Willow & Wren strives to create beautiful, high quality pieces of homeware with sustainability and eco-friendliness at the forefront of every piece they craft.
They approched me asking for help to create a visual identity for the company, and when they explained their mission of creating beautiful homes whilst also being mindful of the impact on the environment I knew I just had to be a part of this.
| Client: | Willow & Wren |
|---|---|
| Year: | 2025 |
| Designer: | Reece Owen |
| Services Provided: | Logo Design, Visual Identity, Packaging design. |
Main Logo
Other Logos and Icon marks
For typography we went with a Serif typeface for the primary, Which gives it a traditional, elegant style to reflect the brands products they craft, this typeface will be used for text in the logos and headings. And for the secondary we went for a Sans typeface of the same family for ease of readability while aslo complimenting the primary font, as this will be used for bodies of text in product descriptions and longer forms of text.
For the colour palette we went for a calm, natural vibe to reflect the companies mission of being sustainable and Eco-friendly.
The dark primary colour reflects the companies eco-friendly and professional elements, whilst the slightly off white colour follows the companies clean and high quality aspects. These two work together to create a sense of natural cleanliness together whilst also keeping the professional look.
We also used more colourful, earthy colours such as the green, grey, red and blue to really emphasise the brands commitment to nature, Eco-friendliness and sustainability, but also to show their creative design side.
We were also tasked with creating mockups of the brands packaging, we decided to keep it simple to represent the brands clean, professional look by just using an enlarged version of the brands logo and also using the willow branches to wrap around the shipping box to add a bit of character.