BRAND IDENTITY
Your brand identity is what customers will relate with, It is what will make them come back time and time again. This is the "personality" of the brand. It's what you stand for, How you interact with customers, Tone of voice and the messaging you convey. Giving customers a good, memorable first impression which will make them remember you and recognise you in the crowd.
Target Audience
Messaging
Positioning
Values
Architecture
Personality
BRAND EXPERIENCE
Your brand experience is how you make the customer feel when they are dealing with your brand, its how your brand presents itself, and if this is under par then it can drive people away. Its like going to a coffeeshop and having rude barista's serving you, the coffee may be the best, but you won't want to go back as your experience dealing with them was bad.
Packaging
Social Media Content
Website
Apps
Advertising
Events
BRAND STRATEGY
Future Sponsorships
Brand Expansion
Storytelling
Market Research
Communication
Differentiation
This is what ties all the rest together this is the long-term plan that details how your brand wants to be percieved and how it will achieve the vision of the future you have in mind. This will help to create customer loyalty and emotional connection with the consumers.
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